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Fictional ETF bought at $97: later NAV and sale price both $100, $97 or $94; returns +3.09%, 0% or −3.09%. All discounts close. Costs/distributions excluded; not a forecast.

When an ETF Discount Isn't a Bargain

A fund priced below its published asset value may look cheap. Three fictional outcomes show why the gap can vanish while the buyer earns nothing—or loses money.
The Vertical Investor Oct 28, 2026
Fictional company comparison: net income rises from 150 to 200 million dollars, diluted shares from 100 to 160 million, and earnings per share falls from 1.50 to 1.25 dollars.

What Does the AI Boom Earn for One Share?

The Vertical Investor Oct 26, 2026
Hypothetical bond-fund holding: $10,000 starting value, $9,400 ending value and $400 cash distributions produce a $200 loss, or minus 2 percent.

Your bond fund pays income. That does not mean you made money.

The Vertical Investor Oct 22, 2026
A glass vessel holding teal liquid stands in front of abstract stone blocks of different heights.

Crypto’s cash pile isn’t a buy signal

The Vertical Investor Oct 19, 2026
Illustration of an operating nuclear power plant across a river from a reactor structure under construction with scaffolding and a crane.

Nuclear power’s boom: who gets paid before the reactors arrive?

The Vertical Investor Oct 18, 2026
A gold Bitcoin disc stands on a dark stone platform, with four smaller unmarked discs on separate platforms receding into a misty mountain landscape at dawn.

Bitcoin’s recovery: why June is our working bottom

The Vertical Investor Oct 15, 2026
AI editorial illustration of a bank on an open ledger, with a magnifying glass revealing separate teal and clay channels representing lending income and loan losses.

JPMorgan vs Bank of America: what are you paying for?

The Vertical Investor Oct 12, 2026
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